Green technology market seen topping $65 billion by 2030

The Business Research Company says the global green technology and sustainability market will surpass $65 billion by 2030, driven by demand for digital sustainability tools, clean energy systems and emissions management. Asia Pacific is expected to lead the market, while the U.S. remains the largest country market.

Why it matters: - The market forecast points to fast-growing demand for tools that help companies cut emissions, improve energy efficiency and meet tightening environmental rules. - The report says green technology and sustainability could become a $65 billion-plus market by 2030, making it a meaningful slice of the broader technology landscape. - The growth outlook suggests more spending on software, infrastructure and services tied to decarbonization, climate resilience and resource optimization.

What happened: - The Business Research Company published its Green Technology and Sustainability Global Market Report 2026 on Oct. 8, 2026. - The report forecasts the market will exceed $65 billion by 2030, growing at a 23% compound annual rate through the end of the decade. - The forecast covers solutions and services used by tech firms, renewable energy providers, environmental services companies and sustainability-focused innovators. - The report says Asia Pacific will be the largest regional market by 2030, and the U.S. will remain the largest single country market.

The details: - Solutions are expected to hold 67% of market revenue by 2030, or about $44 billion. - The solutions category is being driven by integrated sustainability management platforms, AI-powered environmental intelligence, predictive sustainability tools and cloud software for real-time compliance monitoring. - The market spans technologies including IoT, AI and analytics, digital twin, cloud computing, security and blockchain. - Applications include green building, carbon footprint management, weather forecasting, pollution monitoring, forest and crop monitoring, soil analysis and water purification. - Asia Pacific is projected to reach $24.7 billion by 2030, up from $8.2 billion in 2025, at a 25% CAGR. - The region’s growth is tied to net-zero targets, climate resilience plans, renewable energy infrastructure and environmental monitoring across urban and industrial areas. - The U.S. market is forecast at $20.2 billion by 2030, rising from $7.8 billion in 2025 at a 21% CAGR. - U.S. growth is linked to ESG-focused digital transformation, smart energy management platforms, sustainability reporting software and carbon accounting tools. - Microsoft held the top global sales position in 2025 with a 1% market share. - Microsoft’s offering includes cloud sustainability platforms, carbon accounting tools, AI environmental analytics and energy optimization software. - The market remained highly fragmented in 2025, with the top 10 players accounting for just 5% of revenue. - The report identifies drivers including rising climate concern, demand for clean energy, RFID sensors, AI, IoT and smart monitoring systems. - The report says solid oxide fuel cells are emerging as a notable trend because they can support AI infrastructure with low-emission onsite power. - In April 2026, Bloom Energy expanded its collaboration with Oracle to deploy up to 2.8 GW of solid oxide fuel cell systems for Oracle’s AI and cloud data center projects in the U.S. - The report says the solutions and services segments could add more than $42 billion in market value by 2030, with solutions up $28 billion and services up $14 billion from 2025 to 2030.

Between the lines: - The forecast reflects a market where software and hardware are converging around sustainability operations, not just traditional environmental compliance. - Fragmentation suggests no single company controls the category, which leaves room for partnerships, acquisitions and product bundling. - The emphasis on AI, digital twins and smart monitoring shows sustainability is becoming a data and infrastructure problem as much as an environmental one. - The Bloom Energy-Oracle deal signals that demand for cleaner power is being shaped in part by the energy needs of AI and cloud computing.

What's next: - The report expects continued expansion in circular economy tools, carbon accounting platforms, decarbonization consulting and environmental compliance services. - Competition is likely to center on integrated platforms, renewable energy partnerships, storage systems and low-carbon power solutions. - The biggest gains should come from companies that can combine sustainability software with real-world energy and infrastructure deployment.

The bottom line: - Green technology and sustainability are moving from niche spending to a mainstream enterprise and infrastructure priority, with Asia Pacific and the U.S. set to anchor most of the growth.