Aura Park by Jeffrey Zee wins Gold A' Design Award

Aura Park by Jeffrey Zee has won a Gold A' Design Award in Interior Space and Exhibition Design for an immersive project in Hangzhou’s West Lake district. The win highlights growing demand for experiential, technology-driven interiors that blend physical design with multimedia and interactive features.

Why it matters: - Aura Park’s Gold A' Design Award spotlights the growing value of immersive interiors that combine design, technology, and multi-sensory experiences. - The award signals recognition for a project that bridges physical and digital space, a direction many commercial and entertainment environments are now pursuing. - The project also strengthens JFR Studio’s profile in high-concept interior design and experiential space planning.

What happened: - The A' Design Award named Aura Park by Jeffrey Zee a Gold winner in the Interior Space and Exhibition Design category. - The recognition was announced in Como, Italy, on September 7, 2026. - Aura Park is a recreation space in Hangzhou’s West Lake district. - Jeffrey Zee led the project through JFR Studio. - The project page is available here.

The details: - Aura Park spans 1,588 square meters. - The project is framed as an exploration of spacetime, artificial nature, and imagined reality inside an interactive multiverse environment. - Ethereal sculptures, landscaping, and water features are coordinated with interactive resonances, lighting, and animations. - The space uses a dynamic steel lighting structure, customized 3D curved LED panels, transparent LED screens, full-spectrum programmable LED light strips, and tailor-made sculptures. - Main materials include glass reinforced gypsum, customized metallic and textured paint, patterned marble flooring, tempered glass panels, and custom ceramic tiles. - Lighting details embedded in curvilinear geometries were 3D modeled and printed through design, prototyping, and manufacturing. - Jeffrey Zee directed the design vision, technological integration, and coordination across design, visualization, acoustic, and engineering teams.

Between the lines: - The award reflects a broader shift in interior design toward spaces that are more interactive, more theatrical, and more dependent on digital systems. - The project suggests that technical coordination across multiple disciplines is becoming as important as visual impact. - For studios, awards like this can help validate investment in advanced fabrication, lighting, and digital integration.

What's next: - The Gold A' Design Award may support future immersive projects from Jeffrey Zee and JFR Studio. - The recognition could encourage the studio to keep developing hybrid physical-digital environments across other project types. - The A' Design Award continues to position winning work as a benchmark for future design innovation.